The OG “Triple White” 1.0 adidas Ultra Boost Sees a 4D Upgrade

Best of both worlds? The adidas Ultra4D Triple White merges the upper of the model that ignited the Ultra Boost wave with Futurecraft tooling. Giving Boost a break, this hybrid take sees a white Primeknit top contrasted by a slightly green 4D sole for a fresh take on the 1.0 favorite. View this post on … Read more

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“PHOSPHOR” adidas Yeezy Boost 700 MNVN Set to Light Up 2020

The sneaker previously known as the Yeezy 700 VX is starting to surface in new takes with real release dates. The latest? The adidas Yeezy Boost 700 MNVN PHOSPHOR. Based in black and sporting lime green sidewalls, 3M branding identifies the model in the same manner as the Air More Uptempo for a loud look … Read more

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Grinch Kobe Vibes are All Over This Christmas Converse All Star Pro BB

Eric Avar is no stranger to delivering great Christmas gifts. After all, he gave us the “Grinch” Kobe VI back in 2010. Nine years later he’s ready to outfit Kelly Oubre in the Converse All Star Pro BB “Nocturnal” – a holiday homage to the brand’s glowing past. Back in 1987 – long before Oubre … Read more

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Jeff Goldblum Lace-Swaps His Sacai Nikes & Got the Triple S Months Before They Dropped

Jeff Goldblum. Actor. Style icon. Sneakerhead? The latter proves true in the latest episode of Sneaker Shopping. Linking up with Joe La Puma at Stadium Goods NYC, Goldblum discusses growing up on kicks at Sportie LA, getting the Balenciaga Triple S months before they caught on and lace swapping his Sacai Nikes. See what he’s … Read more

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The Carhartt WIP x Converse Chuck 70 Is Available Now

Carhartt WIP has joined forces with Converse for Fall/Winter 2019 as the two brands have cooked up collaborative renditions of the Converse Chuck 70.

First up we have an orange colorway which takes on a low top construction and is composed of a printed ripstop nylon upper which bears a seasonal real tree camouflage. Its counterpart comes covered in black in a fancy makeup up of an 8 wale cord and a robust cotton twill, essentially canvas and corduroy. Both pairs are finished off with off-white/cream detailing on the rubber toe and the rubber midsoles. A green rubber outsole on the orange pair and a black outsole on the black pair finish things off.

Look for both of these colorways of the Carhartt WIP x Converse Chuck 70 now at Carhartt WIP stores as well as online.

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Under Armour Curry 7 Dub Nation To Debut This Week

Heads up Curry fans! The newest colorway of the Under Armour Curry 7 drops this upcoming weekend. Dubbed (no pun intended) the Under Armour Curry 7 Dub Nation, this special colorway of the model is both a thank you as well as a badge of honor

The newest Curry 7 colorway from Stephen Curry and Under Armour is both a thank and a badge of honor; a way to show that pride – throughout The Bay and around the world. The inspiration behind the this Dub Nation colorway is centered on the electric vibes to celebrate the team’s new city and arena this season. This is done by giving the shoe a blends of Blue hues contrasted by the hits of Neon that amplify the energy of the original team colors. Just like ant other Curry 7, this pair also boasts a multi-layer upper placed on top of a sole with both UA HOVR and Micro G cushioning platforms.

Looking to scoop up a pair? The Under Armour Curry 7 Dub Nation drops on December 13th at select retailers and for the retail price of $140.

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Odell Beckham Jr. Pays Homage To Cleveland Animal Shelter With His Week 14 Nike Cleats

Another week of football and another eye-catching pair of cleats for Odell Beckham Jr. OBJ’s Week 14 cleats for a cause serve a playful take on the wide receiver’s support of an animal rescue shelter in Cleveland. This special iteration of the Nike Vapor Untouchable Pro 3 OBJ Uptempo Cleat takes on a fuzzy fur upper that is meant to mimic the fur of a dog. The majority of the shoe is done in a yellow/gold while dark brown appears on the toe. OBJ wore these cleat for the Cleveland’s December 8th matchup against the Cincinnati Bengals both during pre-game and in game.

h/t: Nike

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The Nike PG 4 Is Expected To Debut In January

The Nike PG 3 is reaching its end as Paul George’s 4th signature basketball with the Swoosh is set to release VERY soon. According to Foot Locker’s release calendar, the Nike PG 4 is set to debut in its very first colorway some time during January 2020. This Nike PG 4 will come in a Black, White, and Smoke Grey color scheme (perhaps to match with the Clippers new “City” Edition uniforms?) While there are no leaked images of the Nike PG 4 yet, the shoe is expected to once again be a low and will be highlighted by a mesh upper with a zipper somewhere on the shoe.

Stay tuned to Kicks On Fire for a first look as well as the official unveiling of the Nike PG 4.

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Black Patent Leather Hits The Nike Shox BB4

Made popular by Vince Carter during his day with the Toronto Raptors, the Nike Shox BB4 is returning in yet another OG colorway for the Holiday 2019 season.

The popular silhouette from Nike Basketball starts off with a white leather upper that is then contrasted by black patent leather on the side panel overlays as well as on the upper part of the tongue. For further contrast we see the addition of blue accents throughout the shoe along with a silver heel counter. The signature Shox unit on the heel wraps things up on this Nike Shox BB4 that will be releasing in the near future for $160. Will you cop? Stay tuned to Kicks On Fire for updates.

images: Nike

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The New Balance OMN1S City of Angels Releases This Week

New Balance Hoops returns this week with another new colorway of the New Balance OMN1s, this time with the City of Angels rendition. The sixth of seven colorways to release over the remainder of 2019, this New Balance OMN1S features a striking black & white colorway makeup with blue and red accents. This pair will be Kawhi Leonard’s sneaker of choice moving forward when the Clippers don the team’s signature black and white City Edition uniforms. Kawhi Leonard plans to wear the “City of Angels” colorway for the first time on Thursday, December 19th against the Houston Rockets.

Look for the New Balance OMN1S City of Angele to release this Thursday, December 12th at 10am ET online and at select Shoe Palace and Footlocker locations around the world.

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A Look At Beyonce’s First Sneaker Collaboration With adidas

Beyonce has just given us a first look at her first upcoming collection with adidas following the announcement of their partnership this past Spring. The forthcoming collection between Queen Bee and the three stripes will include apparel, footwear, as well as jewelry with a glimpse at the first sneaker seen above. The Ivy Park x adidas sneaker resembles a mix between the adidas Forum, Beyonce’s favorite adidas shoe, and the adidas Samba. The shoe features a white leather construction on the upper with burgundy leather detailing on the three stripes branding on the side panels and the heel, as well as grey suede overlays on the toe. Finishing off the sneaker is orange trim above the midsole with “IVY PARK” branding, IVY PARK branding on the tongues, and a chunky gum rubber midsole/outsole.

Look for the Beyonce x adidas Ivy Park to release on January 18th. Keep it locked to Kicks On Fire for updates.

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Light Up The Room With The Converse All Star Pro BB Nocturnal

Converse returned to the basketball world earlier this year with the arrival of the Converse All Star Pro BB, a creation done in collaboration with legendary Nike basketball designer, Eric Avar. Before the year comes to an end we’ll see the release of another new colorway that is sure to break a few necks left and right dubbed the “Nocturnal” colorway.

The Converse All Star Pro BB “Nocturnal” adds a fresh twist to the silhouette with the addition of a glow-in-the-dark sole unit. In vibe, it carries a cheeky nod to a previous holiday edition of an Eric Avar classic. In practice, the shoe also celebrates Converse’s two-decades-long legacy of experimentation with phosphorescence.

Converse initiated glow-in-the-dark designs in 1987, when both uppers and outsoles of the Chuck were first illuminated. This was a step in the continued evolution of the icon — pushing beyond prints to augment the presence of the sneaker on the streets. Now, with the All Star Pro BB, the luminous look adds to the energetic statements made on the shoe’s upper since the silhouette’s debut in April.

The Converse All Star Pro BB “Nocturnal” releases December 12 in China and December 15 in North America.

h/t: Nike

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adidas & Kanye West Officially Announce The adidas Yeezy Boost 350 V2 Yeezreel

With the release date being less than one week away, adidas and Kanye West have finally official introduced the adidas Yeezy Boost 350 V2 Yeezreel.

The adidas Yeezy Boost 350 V2 “Yeezreel” boasts a black/white Primeknit construction that is intertwined with glowing green accents. Finally, the model is topped off with a glow-in-the-dark translucent outsole encasing the signature Boost cushioning.

Retailing for $220, look for this adidas Yeezy Boost 350 V2 on December 14.
The adidas Yeezy Boost 350 V2 Yeezreel will be available on, on the adidas app in North America and Europe, on YEEZY SUPPLY, and in select retailers. A full list of retailers can be found at

Click and bookmark our adidas Yeezy Boost 350 V2 “Yeezreel + Yeezreel Reflective” hub page now for everything you need to know about the sneaker and where to buy it online. Always keep it locked to KicksOnFire for the latest in sneaker news, release dates and where to purchase your favorite kicks.

via: adidas

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Available Now: The Hundreds x Puma Clyde

For the first time ever, The Hundreds and Puma have teamed up for their debut collaboration.

Shown above, the The Hundreds x Puma Clyde honors the OG colors of the Clyde sneaker remixing them all in one shoe.

With “people over product” as their mantra, THE HUNDREDS aims to take a fresh perspective on streetwear and create products as unique as their consumers and is continuing that mission with The Hundreds x Puma Clyde.

Inspired by different cultural profiles from the ‘90s to today, this nuanced collection celebrates the ongoing development of streetwear culture with bold, diverse designs. Opting for a mismatched motif, this Puma Clyde is constructed using both leather and a hairy suede, while also using different colors on both the lateral and medial side of each shoe. It looks like you’re wearing two shoes, but it’s actually just one with a lot going on.

The Hundreds x Puma Clyde retails for $110 and is now available exclusively on and on and select global retailers on December 12th.

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Dave Bautista to be Inducted into the WWE Hall of Fame

Dave Bautista to be Inducted into the WWE Hall of Fame

Tracey Nearmy/EPA/Shutterstock

Dave Bautista, a former WWE champion and Muscle & Fitness cover model, will be recognized for his countless accomplishments next year when he’s inducted into the WWE Hall of Fame.

The Avengers star told People magazine it was WWE CEO Vince McMahon who asked if he’d accept the honor. “I wasn’t surprised, but I was pretty happy,” Bautista told People. “It’s a good feeling, it’s a really good feeling.”

The muscular star, who has also competed in mixed martial arts, began his wrestling career at the relatively late age of 30 in 2000, but quickly became a force to be reckoned with.                            

In 2003, he joined Paul “Triple H” Levesque, the Nature Boy Ric Flair, and Randy Orton to form the wrestling faction Evolution. Bautista remained a part of Evolution until 2005, when he betrayed Triple H and defeated him at WrestleMania 21 to capture his first world heavyweight title.

Throughout his career he had many memorable feuds with John Cena, the Undertaker, Adam Copeland, aka “Edge,” to name a few. In 2010, he left the WWE but returned in 2014 (right after his debut in the Marvel Cinematic Universe as Drax in Guardian’s of the Galaxy) for a few months.

He returned again earlier this year and feuded with Triple H, which culminated in a No Holds Barred match at WrestleMania that Levesque won. Bautista announced his retirement from wrestling the following day.

Outside the WWE, Bautista has become an accomplished actor. His biggest role has been Drax from Guardians of the Galaxy in the Marvel Cinematic Universe, which saw him earn a small role in Avengers: Endgame, the highest-grossing movie of all time.


He has also starred in the James Bond film Spectre, in the iconic “Bond villian” role, and Blade Runner 2049 alongside Harrison Ford and Ryan Gosling.

Muscle & Fitness readers are no strangers to Bautista—he’s twice been on the cover, revealing his secrets to getting shredded to play Drax and other characters. You can follow some of his workout tips here.

Lately, the former WWE superstar has been openly flirting with Ashley Sebera, a WWE superstar known as “Dana Brooke,” and former girlfriend of the late bodybuilder Dallas McCarver.

Sebera herself is an accomplished bodybuilder, having won the 2017 Female Image Award, an honor handed every year at the Mr. Olympia to athletes who best represent the IFBB Professional League and National Physique Committee by giving back to others.

The WWE also announced that the New World Order—the famous WCW faction that included Hulk Hogan, Kevin Nash, Scott Hall, and Sean Waltman—will also be inducted into its Hall of Fame. The NWO rocked the wrestling world during the 1990s and early 2000s, and helped give WCW a ratings edge over the WWE for many years.


Jordan Shallow Is Looking Past the Conventional to Change the Future of Fitness

"It’s 2019, We Need to Update the F—ing Fitness Software,”

Powerlifter Jordan Shallow isn’t your typical personal trainer; He’s a fitness educator on a mission to update the antiquated information that has been passed around for decades.


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Lance Palmer grinds his way toward second PFL tournament finals


Courtesy of PFL / Shutterstock

New Year’s Eve is becoming an annual “Garden Party” for Lance Palmer, as the featherweight will throw down in his second straight Professional Fighters League tournament finals on Dec. 31 at Madison Square Garden.

Winning a PFL tournament is no easy feat, as competitors must fight twice in one day should they make it to the quarter- and semi-finals. Palmer hasn’t had any problems in that department, easily winning both fights en route to his 2018 championship victory. “The Party” repeated his success in the 2019 quarter- and semi-finals, and is in prime position to take home another belt and $1 million prize when he faces Daniel Pineda in this year’s finals.

Whether it’s facing one opponent or several in a single day, Palmer is used to the grind of tournaments. As a four-time All-American wrestler and former Big Ten Conference champion for Ohio State University, Palmer is comfortable with the PFL format due to his extensive wrestling background.

“There’s wrestling tournaments that I’ve done where I’ve wrestled eight matches in one day,” Palmer tells Muscle & Fitness. “So the playoffs wasn’t anything new to me. You get fatigued and things like that, but that’s when the training comes in,” he adds. “You’re kind of calloused to train through that and be prepared for that if it happens.”


Riding a 10-fight win streak going into his fight against Pineda, the defending featherweight tournament title holder has consistently trained at a championship-level throughout his MMA career. Palmer trains under coach Mark Henry out of New Jersey with the likes of Frankie Edgar and Eddie Alvarez, both former UFC champions, and is used to getting into sparring matches so intense they’re pay-per-view worthy.

“I have all these guys that push me every day, and we push each other to get better,” says Palmer. “It’s like watching world title fights every round.”

Whether it’s in the gym or on a televised fight card, the key to performing like a champ, according to Palmer, is conditioning. During a typical day in fight camp, Palmer will run in the morning before taking part in a pair of morning and evening training sessions, usually consisting of sparring, jiu-jitsu or mitt work with his boxing coach. In addition to his usual training five days a week, Palmer also works with a nutritionist and strength and conditioning coach that have him on “a strict plan” to ensure his body is “burning on all cylinders.”

“It consists of some sort of resistance training on a bike, and then it’ll go to some treadmill work,” says Palmer, who does strength and conditioning work twice a week. “Then it’ll go to some sort of either metabolic weight training or some heavy weight training, depending on what part of fight camp I’m in.”

Palmer credits his improved conditioning for his recent victories, including his third-round TKO win over Luis Rafael Laurentino during the second round of this season’s PFL featherweight tournament in July.




One day, these will all be memories. Make them good ones!

A post shared by Lance Palmer (@lancepalmer) on



“I finished the guy in the third round, and he clearly broke as the fight went on,” says Palmer. “You could tell he’s just not as fast with his punches and kicks and combos. And then the third round was the round that he wanted to be done, so a lot of the conditioning had to do with the pressure you’re allowed to, or able it put on your opponent.”

Recovery has become just as important to Palmer as conditioning, especially now that he’s in his thirties. These days, “The Party” makes sure to rest twice a week—once during the week and once on weekends—to recover from the grind of training

“Two days off a week is perfect, and splitting those days up throughout the week,” says Palmer. “Some guys will train hard five days straight, take two days off in a row. But that’s not the correct way to do it, if you look at it scientifically.”

“Your body can’t recover that fast in that period,” he adds. “You’re better to put a heavy workload on for a couple of days and then take that workload off for a rest day, and then put another heavy workload on for a few days, and take another rest day. And that’s kind of what I’ve implemented over the last couple of years, and it’s definitely helped me out a lot.”

Hoping to start the New Year off with a bang, Palmer is confident that he’ll take home his second straight tournament title.

“I feel more confident than I have in a long time,” says Palmer. “I know that I’ve done everything I can, and I’m the most prepared that I’m ever going to be. And that’s kind of what brings on a confidence that I know I’m going to win this second season.”


From Drug Addiction to Powerlifting, Julius Maddox’s Inspiring Story Is Sparking Change


M+F Magazine

In the powerlifting community, there aren’t many athletes who have had to overcome the same obstacles as bench-pressing behemoth Julius Maddox.

The Kentuckyian set two bench world records in 2019, including a 744-pound raw bench press—meaning he didn’t use any gear other than wrist wraps. But to get his name into the record books, the 32-year-old had to first free himself from the grips of depression and addiction. “Opioids and benzoids like Xanax and things like that,” were Maddox’s drugs of choice. 

“I wasn’t just your average user. I would take it to the extreme,” Maddox says. “I lived the lifestyle of taking prescription pills and actually on the other side of it, too—trafficking drugs and pills. So it’s been a long journey to get to where I’m at today.”

For Maddox, hitting the weights wasn’t just an escape from drug addiction and depression—lifting became his means of survival. One day, following a recovery program session, Maddox, who has been powerlifting only for a little over seven years put his strength to the test in a dungeon-like basement gym with nothing but dirt for a floor. He and his workout partners put all the weight they could on the bar, and he pressed it for two.

“We added the weight up afterward, and it ended up being 525 pounds,” Maddox says. “The guys were like, ‘You realize that nobody is doing this type of weight like this.’ So it got me fixated on C.T. Fletcher and things like that. And I started watching those things, and I’m like, ‘I think I can get there.’” 

Today, Maddox, gets his endorphin rush by lifting heavy weights. When he’s not setting world records, Maddox is aiding kids in his community, helping them veer away from doing drugs like he did in his younger days and preaching the merits of physical fitness.

“If I can change one person or inspire one person to live a different life, then I’m fulfilling my purpose,” he says.

As for the future, Maddox has his sights set on breaking his own record, yet again. 

“I want to do something that no man in the history of the world has done,” he says. “I will be the first man on earth to ever bench-press 800 pounds raw.” He has the opportunity, and this time there’s nothing standing in his way. “I got a second chance at life, so I’m not going to waste it this time,” Maddox says. “I’m going to take full advantage.”


Best Men’s Socks You Can Buy on Amazon

Feet hurt? Properly fitting shoes are not the only thing that contributes to foot health and comfort. The right socks can further enhance the fit and feel of a shoe, with styles designed for sport and dress wear, as well as those with therapeutic value that include compression socks.

In building a sock wardrobe, consider sport-specific socks. They are typically thicker, designed to absorb underfoot impact and shock when running or playing basketball. Since feet can sweat during these activities, many feature moisture-wicking properties to keep you cool and dry. Many are designed with arch support for an extra level of comfort.

Dress socks are anything but basic black and brown these days. Done in novelty patterns and colors, they add some unexpected fun and self-expression to a classic suit. Don’t be shy about letting them peek out from under your slacks.

For those looking for extra comfort and support, compression socks are gaining traction today. They apply gentle pressure to the legs and ankles to help eliminate foot fatigue and promote blood flow.

End the day with a pair of slipper socks, easy-to-wear styles that are both cozy and warm.

From dress socks to compression and athletic styles, FN has put together a sock closet that will take you through your week.


Best Men’s Dress Socks:

7DayOtter Modal Dress Socks

These modal socks are super-soft, while also moisture wicking. A reinforced heel and toe offer enhanced comfort for all-day wear. Their boxed design makes them an easy gift.


Dockers Classics Dress Argyle Socks

The classics remain a staple in today’s sock wardrobes, with their go-with-everything design appeal. A mid-weight design allows them to be worn with dress to casual shoes.


Mio Marino Colorful Dress Socks

Never run out of fashion options with this multi-pack of novelty socks that are just as acceptable at the workplace as for weekend wear. The mostly cotton collection helps keep feet dry while spandex keeps their shape.


Best Men’s Compression Socks:

ETLieren Compression Socks

Arch compression adds support and stability to reduce foot fatigue, while keeping socks in place for better fit and reduce risk of blisters during activities. The breathable fabric wicks away moisture for a fresh feeling.


Hylaea No Show Compression Running Socks

A low-cut design focuses the compression at the arch area for enhanced support during your next marathon. The sole is a blend of CoolMax fabric and cotton for moisture management, while the double heel tabs are designed to stop the sock slippage in the shoe.


TechWare Pro Ankle Brace Compression Socks

A lightweight stretch fabric helps relieve the discomfort from arthritis, achilles tendonitis, sprains, and muscle fatigue. The comfort design features a slightly flared top for easy dressing, with an anatomically correct right and left foot closed-toe design for a close fit.


Best Men’s Sport Socks:

Saucony Bolt Performance No-Show Socks

Keep cool and comfortable with a colorful collection designed with moisture management technology, arch compression for stability and cushioned sole to protect against impact.


Under Armour Resistor 3.0 Low-Cut Socks

This classic white design incorporates a strategic heel and toe placement to protect these high impact areas, while a seamless construction reduces irritation at the toes.


Hepsibah Thsbird Basketball Socks

It’s easy to coordinate your athletic shoes with this collection of brightly colored socks that gently hug the leg due to their mid-calf design.


Best Men’s Slipper Socks:

Acorn Slipper Sock

Acorn’s signature ragg wool slipper sock is extra cozy designed with a microfleece lining. For comfort on a range of surfaces, a cushioned insole adds support and softness, while a suede toe and heel guards, along with rubber outsole offers slip resistance.


Muk Luks Slipper Socks

A Fair Isle-inspired sock in neutral tones features a reindeer pattern. This cabin-friendly design picks up a rubber outsole for durability.


All products featured have been independently selected and curated by our editorial team. If you buy something through the links included on our site, FN may earn a commission. 

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Melania Trump’s Best Shoe Style of 2019

Over three years as first lady, Melania Trump has homed in on a distinct style sensibility — and it includes lots of stilettos.

Trump is a particularly big fan of two classic, pointed-toe pumps: Manolo Blahnik’s BB and Christian Louboutin’s So Kate. She owns each silhouette in a wide range of colorways and fabrications, often matching them to her dresses for smartly coordinated looks.

Melania Trump, coat, black outfit, stilettos, manolo blahnik shoes, bb pumps, sunglasses, washington, dc

Melania Trump in a black coat and black Manolo Blahnik BB pumps en route from Washington, D.C. to Alabama in November.
CREDIT: Shutterstock

Sometimes, Trump takes the coordination a step further —  choosing completely monochromatic outfits. She took on the monochrome trend in February, when she wore head-to-toe pale pink with BB pumps at a children’s hospital in Bethesda, Md.

melania trump, pink pumps, Cedric Charlier Pink Coat, valentine's day

Melania Trump greats a child at a hospital on Valentine’s Day, Feb. 14, while sporting a pink Cedric Charlier coat and matching Manolo Blahnik BB pumps.
CREDIT: Shutterstock

In addition to her beloved So Kate pumps, Trump has been spotted in several other Christian Louboutin silhouettes over the course of the year. The stiletto lover has ditched her usual heels for sensible flats several times, including Louboutin’s Ballalla ($575 on

Melania Trump, Christian Louboutin, ballet flats, celebrity shoe style, g7 summit, white midi dress

Melania Trump wearing a white dress with Louboutin Ballalla flats at the G7 Summit on Aug. 25.
CREDIT: Shutterstock

While both Manolo Blahnik and Christian Louboutin come at designer prices — the BB costs $625 and up on, while the So Kate will set you back $695 at — Trump has occasionally mixed more affordable shoes into her wardrobe.

nike sneakers, shoes, christian louboutin heels, Donald Trump, Melania Trump. First lady Melania Trump walks with son Barron Trump to Air Force One at Morristown Municipal Airport in Morristown, N.J., en route to Andrews Air Force Base, MdTrump, Morristown, USA - 18 Aug 2019

Melania Trump wears Christian Louboutin So Kate pumps alongside son Barron in Nike sneakers in August 2019.
CREDIT: Patrick Semansky/Shutterstock

En route to Alabama from the White House in March, Trump wore maroon J Brand jeans and white Adidas Superstar sneakers with matching stripes. The cult-classic kicks sell for just $80 on

melania trump, adidas superstar sneakers, j brand jeans, celebrity style, flotus, march 2019, First lady Melania Trump and Barron Trump join United States President Donald J. Trump as he departs the White House in Washington, DC on Friday, March 8, 2019. The President will travel to Alabama to see the damage from the tornados earlier in the week before continuing to Florida to spend the weekend at his Mar-a-Lago resort.Pictured: Melania TrumpRef: SPL5071008 080319 NON-EXCLUSIVEPicture by: SplashNews.comSplash News and PicturesLos Angeles: 310-821-2666New York: 212-619-2666London: 0207 644 7656Milan: 02 4399 8577photodesk@splashnews.comWorld Rights, No Germany Rights, No Netherlands Rights

First lady Melania Trump wears Adidas Superstar sneakers en route from the White House to Alabama in March 2019.
CREDIT: Splash News

The former model opted for an even more budget-friendly pair of shoes in November, choosing $50 Zara snake-print loafers at the Red Cross headquarters in Washington, D.C.

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Melania Trump wears Zara loafers at American Red Cross National Headquarters in Washington, D.C. on Nov. 20.
CREDIT: Shutterstock

The first lady has also worn styles from Victoria Beckham, Gianvito Rossi and Roger Vivier.

Click through the gallery for more of Melania Trump’s 2019 shoe style.

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Emerging Designer Jelani Hankins Looks to Bring Shoemaking to New Orleans

Designer Jelani Hankins’ footwear roots are tied to New Orleans where his grandfather, Jules Edwards Jr., owned a shoe repair shop. And he, too, is looking to create impact in The Big Easy.

“My ultimate professional goal in footwear is to have a small-scale factory with an in-house brand that can offer design, development and manufacturing services,” Hankins said. “We will train local skilled laborers and offer a program for young adults to design and make footwear as portfolio pieces to submit when applying to college.”

Hankins, with the help of his family, is making this dream a reality. He’s building the factory in uptown New Orleans in a familiar location: his grandfather’s storefront.

During the conception and construction process, Hankins managed to churn out his first major professional milestone: his debut shoe, the Maximum Viable Product (MVP).

He released the luxe sneaker in August via Instagram in the “Matzeliger” colorway. It’s a black monochromatic look named after Jan Matzeliger, the inventor of the automatic shoe lasting machine. (Hankins included hidden details inspired by the invention throughout the shoe, including its patent number inside a window on the upper.)

Jelani Hankins Maximum Viable Product (MVP)

Jelani Hankins’ debut shoe, the Maximum Viable Product (MVP).
CREDIT: Jelani Hankins

These are accomplishments for anyone, let alone the youthful executive, who is doing all of this at just 23 years old.

Here, Hankins discusses what his next shoe release will be, how he creates and which footwear industry veterans have helped him along the way.

EDUCATION: “I’ve attended programs like Pensole in Portland [Ore.] and Arsutoria in Milan. And I learned pattern making and footwear construction one- on-one with many teachers from all over the world. I never went to college.”

ONGOING PROJECTS: “I am working to release the second colorway of my MVP sneaker and working with my family to renovate my late grandfather’s shoe repair shop into a small-scale footwear factory in uptown New Orleans.”

CURRENT ROLE: “I do design and development work for my own brand, Jelani, as well as independent work for other brands such as No.One, Twenty1Rich and Still Learning by Allen Van Norden.”

CREATIVE PROCESS: “I start with either the envisioned functionality for the shoe or the style of outfit to wear with the shoe. After some research, I will draw the idea on paper or go straight to drawing it on the last. I’ll make a pattern and initial sample myself before getting one made by a factory for production. This way, I have no doubts about the design and how it should look.”

MENTORS: “Safa Sahin, D’Wayne Edwards, Javier Laval, Cesar Idrobo and Shaun Forbes.”

BREAKTHROUGH DESIGN: “The MVP (Maximum Viable Product) is the first design I’ve made available to buy.”

SHOES I WEAR: “I wear my MVP sneakers, and occasionally, Reebok by Pyer Moss.”

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Del Toro’s Co-Founder Talks Past Mistakes and How His New Blu Scarpa Brand Is Different

For Blu Scarpa, his next high-end footwear venture, Matt Chevallard is taking a drastically different approach to product than he did with the Del Toro label he co-founded in 2005.

“Consumers have so many options and their attention spans are so short, you have to hit the nail on the head and be direct about what you’re offering. Otherwise, it’s lost in the mix,” Chevallard said. “I went from offering a Crayola box of options to just two now.”

Abandoning the 100-plus SKUs per season model of Del Toro, the entrepreneur launched Blu Scarpa last month with the La College penny loafer and the La Runner sneaker. Chevallard sees brands such as Tod’s and Gucci as competitors for the La College, and Common Projects, Lanvin and Nike for the La Runner.

The looks, which he described as the “perfect arsenal for the modern man,” are handmade in Italy and retail for $425.

“I saw a void in designer shoes. I want a uniform, something when I travel — whether it’s a week or two weeks or two days — it’s two shoes [that work] for every function. Something that goes well with everything,” he said.

The shoes debuted on Nov. 7 in Miami at The Webster and a pop-up shop in the Office art gallery.

Although Chevallard revealed the brand at brick-and-mortar, his focus will primarily be on e-commerce. Ideally, he’d like 70% of the sales to come from

“Wholesale is certainly not dead, but it’s challenged,” said the designer. “You need wholesale for credibility, for exposure, but that can slap you in the face when you don’t sell through quick enough. You have to be careful because the shelf life and ability to capture people’s attention and convert a transaction is that much harder today.”

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How to Get the Yeezy Boost 350 V2 ‘Yeezreel’ That Comes Out This Weekend

Kanye West and Adidas are giving sneakerheads something to put on their holiday wishlists.

The rapper turned designer and the German sportswear brand today announced the release of the Adidas Yeezy Boost 350 V2 “Yeezreel,” which will be available for purchase on Saturday, Dec. 14. The shoe will sell for $220 on,, on the Adidas app and in select retailers.

Yeezy Boost 350 V2 Yeezreel, yeezys, adidas yeezy, sneakers

Yeezy Boost 350 V2 “Yeezreel” sneakers.
CREDIT: Adidas

The Yeezy Boost 350 V2 features Adidas’ signature Boost cushioning technology in the midsole, a Primeknit woven upper and a rubber outsole. The “Yeezreel” colorway has volt-based upper with black accents and turquoise laces. The shoe features a semi-translucent stripe running across the lateral side from heel to toe.

Yeezy shoes tend to sell out quickly, but customers hoping to snag a style from the buzzy line at retail before Christmas are in luck. Three other Yeezy Boost 350 V2 colorways are reportedly on tap for December: “Yeezreel Glow RF” on Dec. 17, “Yechiel RF” on Dec. 19, and “Yechiel” on Dec. 20, according to sneaker leaker account Yeezy Mafia. All styles are expected to cost $220.

In addition to the 350 V2 colorways, Yeezy Mafia reports that the Yeezy Boost 700 V3, a new silhouette in the Boost 700 franchise, will drop on Dec. 23. The shoe will purportedly retail for $180.

West earned $150 million before taxes in the past year, according to Forbes, with the bulk of his income coming from the Adidas Yeezy collaboration. The sneaker line is reportedly on pace to do $1.5 billion in sales the year, putting it in competition with Jordan Brand, which brings in around $3 billion annually.

yeezy Boost 350 V2 Yeezreel, yeezys, adidas yeezy, sneakers

A vertical view of the Yeezy Boost 350 V2 “Yeezreel.”
CREDIT: Adidas

yeezy Boost 350 V2 Yeezreel, yeezys, adidas yeezy, sneakers

The outsole of the Yeezy Boost 350 V2 “Yeezreel.”
CREDIT: Adidas

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